Branded IP (Budweiser) - It's A House Party!

We created, executed, and marketed a groundbreaking event IP for BossHose Records, a London-based dance music label, in collaboration with The Loft, an up-and-coming venue in Goa, India. Through strategic planning and innovative marketing, we launched a series of 10 events that significantly boosted the profiles of both the label and the venue. Our comprehensive approach included crafting a unique event concept, engaging promotional campaigns, and seamless execution. The overwhelming success of these events transformed The Loft into a renowned full-time performance space, consistently attracting thousands of attendees. This strategic initiative not only solidified BossHose Records' presence in Goa but also established The Loft as a premier destination for dance music, ensuring continued success and growth for both the label and the venue.