Global HipHop Track & Artist Launch - Naezy (Aafat Wapas)

We led the largest hip-hop launch campaign in India, marking a historic milestone as the first hip-hop artist performed at the IPL with their track televised. Our comprehensive approach included implementing content production and audience development frameworks, driving significant digital presence growth. By managing budgets and monthly reporting, we ensured over 30% monthly growth. Strategic partnerships with global brands like Bytedance, Sony, YouTube, Spotify, and Universal Music further amplified the campaign's reach and impact. Additionally, our collaboration with OTT platforms led to specialized content series, attracting over 700K views. This groundbreaking campaign set a new standard for hip-hop in India, combining live performance, televised exposure, and strategic digital initiatives.